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About Us
Community Counts

Here, she can find what she needs to turn moments into milestones.

Company Profile

We give her the style and value she loves, for all the stages she’s on and all the stages she’s in. We’re her Stage.

Thrill every guest with fun finds and exciting deals.

  • Corporate Headquarters located in Houston, Texas
  • In 42 states across the US with approximately 800 specialty BEALLS, GOODY’S, PALAIS ROYAL, PEEBLES and STAGE specialty department stores and 58 GORDMANS off-price stores
  • Average specialty department store size is 18,200 selling square feet and average off-price store is 55,000
  • Fiscal Year 2016 sales of $1.4 Billion
  • Approximately 14,500 employees
  • Refreshed over 200 of our top volume stores in 2015 and 2016

Our History

  • 1920s — Palais Royal and Bealls are founded as Family Owned Businesses.
  • 1988 — Three Bealls Brothers merged with Palais Royal to form Specialty Retailers Inc. (SRI), a private company based in Houston.
  • 1992 — SRI acquired 76 store retail chain Fashion Bar of Denver, whose stores included a Juniors’ chain called Stage.
  • 1994 — 45 Beall-Ladymon stores were acquired and the names were changed to Stage.
  • 1996 — SRI acquired 34 Uhlman’s stores in Indiana, Ohio and Michigan.
  • 1996 — The company went public under the name of Stage Stores, Inc.
  • 1997 — Stage Stores purchased 246 store chain C.R. Anthony Company located in the South Central US and reopened under the Bealls and Stage logos.
  • 2001 — Stage Stores is reorganized.
  • 2003 — Stage Stores acquired Peebles, Inc. which operated 136 stores in 17 states, maintaining the Peebles name and administrative office in South Hill, Virginia.
  • 2004 — Stage Stores exceeded $1.0 Billion in sales volume.
  • 2006 — Stage Stores acquired the BC Moore chain of 78 locations in 4 states. Sixty-nine of these stores were reopened under the Peebles name and the remaining nine stores were closed.
  • 2009 — Stage purchased the Goody’s name through the Goody’s bankruptcy auction. The Company began using the Goody’s name in select markets in which there is strong customer awareness and recognition of the name.
  • 2010 — Stage Stores launched its eCommerce website
  • 2011 — Stage Stores launched Steele’s, its off-price concept
  • 2012 — Stage Stores launched its new private label credit card loyalty program with enhanced cardholder benefits; launch was accompanied by reissue of over 2 million credit cards
  • 2013 — Stage Stores consolidated its South Hill administrative office into its Houston headquarters
  • 2013 — Stage Stores replatformed its eCommerce website with enhanced functionality; site goes live in time for holiday shopping period
  • 2015 — Stage Stores launched its mobile app, featuring exclusive offers, store locator, price checker, customer reviews and account status
  • 2016 — Stage Stores launched Style Circle Rewards, to encourage and reward customer loyalty for both private label credit cardcardholders and non-cardholders.
  • 2017 — Stage Stores entered the off-price segment with strategic Gordmans Acquisition